(Weymouth, MA & Tel Aviv, Israel) February 10, 2011… InfoTrends, the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry, and Merenlender Ltd., a complete marketing and business development company in Asia Pacific, have formed a strategic partnership that will expand InfoTrends’ business development and research capabilities in the Asia Pacific region.

With offices in Shanghai and Tel Aviv, Merenlender will work with InfoTrends to help clients with market research, distribution strategies and channel development, sales training, market sizing and forecasting, and related business planning and development services.

“Many of our clients are looking for help in understanding how to participate and expand their business in the AP region,” commented InfoTrends’ President, Jeff Hayes.  “Merenlender has extensive experience in the digital imaging industry and business relationships throughout the Asia Pacific region. They are a perfect complement to the InfoTrends team.”

Merenlender started working with InfoTrends in 2010. The partnership has enhanced InfoTrends business development and account management capabilities enabling InfoTrends to organize and support client activities more effectively. With the help of Merenlender, InfoTrends is also expanding the services, consulting, and research capabilities it offers in the Asia Pacific region.

“The Asian market has a strong need for cooperation with a company such as InfoTrends, which provides valuable information and insight” commented Lior Meron, President of Merenlender.  “InfoTrends covers areas ranging from consumer digital imaging and office solutions, to production printing, publishing, and cross media. They not only provide information services, but also market development and sales effectiveness services. It is a pleasure for us to join the InfoTrends team.”

If you would like more information about InfoTrends and Merenlender’s services and capabilities please call 781-616-2100 or email keith_lavangie@infotrends.com (in the U.S.) or lior@infotrends.com (in Asia Pacific).

InfoTrends, a Questex company, is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. Additional information about InfoTrends is available on the Web at www.infotrends.com.

Merenlender is a complete marketing and sales platform for graphic art, photo imaging and office equipment companies in Asia Pacific. Our services include marketing solutions for all stages - from market research, through business development, marketing consulting and sales via distribution channels and OEM partnerships. With offices located in Shanghai and Tel Aviv, Merenlender serves both Western and Asia Pacific companies.

Copyright 2011 InfoTrends. All rights reserved. Reproduction or reuse of InfoTrends materials is strictly prohibited without prior written consent.

For media inquiries contact Allison Jones at +1 781 616 2100 ext. 208 or allison_jones@infotrends.com.