(Weymouth, MA) February 22, 2011… InfoTrends is pleased to announce it has secured a premium lineup of industry executives for its Cross Media Marketing track at the Publishing Xchange Conference. The conference, which is collocated with the ON DEMAND Expo, will be held March 22-24, 2011 at the Walter E. Washington Convention Center in Washington, DC. InfoTrends’ Cross-Media Marketing track will be held March 22-23.

InfoTrends has created four in-depth educational sessions specifically for direct marketers, technology vendors, and service providers. Speakers will provide real-life examples to help attendees better understand how to achieve success with cross-media marketing. In addition, attendees will have the opportunity to learn about key findings from InfoTrends’ latest multi-client study entitled Capturing the Cross-Media Direct Marketing Opportunity.

This unique track has assembled an unprecedented lineup of speakers including:

• Barb Pellow, Group Director, InfoTrends
• Chris Bondy, Group Director, InfoTrends
• Val DiGiacinto, Vice President Sales, Partner, The Ace Group
• Rob Blakely, VP, Business Development, Echo Communicate
• Kevin Seaman, Director of Analytics, Catalyst
• Scott Dubois, Vice President, Cross-Media Services & Marketing, Reynolds DeWalt
• Michael Marcian, Executive Vice President, Sales & Marketing, Corporate Press
• Chris Lewis, President & CEO, Research Data Incorporated

To learn more about the program or to sign up as an attendee please visit www.publishingxchange.com. When registering use the source code A4003H and save $100 off a Main or 2-Day Pass.

InfoTrends, a Questex company, is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. Additional information about InfoTrends is available on the Web at www.infotrends.com.

Copyright 2011 InfoTrends. All rights reserved. Reproduction or reuse of InfoTrends materials is strictly prohibited without prior written consent.

For media inquiries contact Donna O'Malley at +1 781 616 2100 ext. 116 or donna_omalley@infotrends.com.