(Weymouth, MA) May 23, 2012… As consumer photo activity expands beyond the traditional areas of “capture” and “print,” it is important to understand the size and scale of the opportunities for new products and services. InfoTrends’ U.S. Personal Photo Activity Forecast is intended to assist suppliers of hardware, software, and related services as they evaluate their current positions and consider future participation – or even entry – into the digital imaging ecosystem. It provides estimates for the number of consumers engaged in photo editing, storing, managing, sharing, viewing, and printing activities, as well as the number of unique images that those activities represent.
In addition, InfoTrends offers a breakdown of more detailed reports for each of six ecosystem activities which have been drawn from the U.S. Personal Photo Activity Forecast.
These reports include:
U.S. Image Capture Market Forecast: 2011-2016
The total number of images captured by digital still cameras and camera phones is expected to approach 90 billion in 2012, and will reach 118 billion images in 2016. More images captured will lead to opportunities for vendors in the viewing, storage, sharing, and printing markets. Helping consumers do more with their images should be the primary objective. This document provides estimates for the number of images captured by digital still camera and camera phone owners between 2011 and 2016 in the United States.
U.S. Image Viewing Market Forecast: 2011-2016
There will be significant increases in the number of people viewing photos on mobile phones, TVs, and especially tablets during the forecast period. Equipment vendors and service providers should create connected solutions between devices and services for easy access, retrieval, and viewing of personal content. This document provides estimates for the number of U.S. digital still camera (DSC) and camera phone (CP) users who are viewing photos on various electronic devices between 2011 and 2016.
U.S. Image Editing Market Forecast: 2011-2016
As the quality of images captured by digital cameras and camera phones continues to improve, there will be less need for corrective editing, and more opportunities for creative editing. More editing will be done on mobile devices such as smartphones and tablets. Vendors should consider creative editing to be an integral part of the picture-taking and sharing experience. This document provides estimates for the number of U.S. digital still camera (DSC) and camera phones (CP) owners who are editing images, as well as the number of images edited, between 2011 and 2016.
U.S. Digital Photo Storage & Management Market Forecast: 2011-2016
The PC is the most popular method for storage of digital still camera photos, while the phone itself is the most popular storage location for camera phone photos. Consumers who wish to truly safeguard their photos must have a plan in place for the storage and management of their digital files that includes more than one storage method. Many consumers still need to be educated on this topic. This document provides estimates for the number of U.S. consumers storing and managing digital images, as well as the total images stored and managed by digital still camera (DSC) and camera phone (CP) owners between 2011 and 2016.
U.S. Photo Print Market Forecast by Age: 2011-2016
The 25-34 year old age group prints far more photos than other age groups, with children being a primary driver for printing activity. Vendors should focus marketing efforts on that age group, but also make efforts to reach younger age groups that are growing up with social networking sites and electronic devices as a primary way to view and share photos. This document provides estimates for the number of digital photo images printed by consumers from 2011 to 2016 in the United States. The forecast data is represented by age group and as totals for the entire age range (15 to 79 years).
U.S. Image Sharing Market Forecast: 2011-2016
More U.S. consumers are sharing camera phone photos on social networks than by any other method. InfoTrends estimates that 99 million people were doing so in 2011, and that number is expected to climb to 122 million by 2016 (4.2% CAGR). This document provides estimates for the number of U.S. digital camera (DSC) and camera phone (CP) owners who are sharing images, as well as the number of images shared, between 2011 and 2016.
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